What is an SEO Agency?
An SEO (Search Engine Optimization) agency is a company specialized in improving website visibility on search engines like Google. Its primary role is to help businesses appear among the top results when users search for products, services, or industries related to them. The goal is to increase brand awareness, attract qualified traffic, and ultimately generate business opportunities.
This enhanced visibility relies on organic website optimization, meaning without paid advertising. An SEO agency works on various levers to ensure a website meets search engine criteria: technical quality, content relevance, and user experience. Through this work, the website better satisfies algorithm expectations and gains higher rankings in search results.
To achieve these goals, an SEO agency implements a rigorous methodology. It begins by analyzing the market, search trends, and target user behavior. Then, it optimizes both on-site factors (site structure, hierarchy, keywords, editorial content) and off-site factors (popularity, backlinks, authority). Finally, it closely monitors performance metrics—rankings, traffic volume, conversion rates—to adjust strategies and ensure sustainable growth in online visibility.
Ebriweb: Your Partner Specializing in Organic SEO
On average, 75% of clicks are concentrated on the top three organic search results (SERPs). To maximize your visibility and achieve your business goals—whether increasing traffic, generating leads or quote requests, or boosting sales—our SEO consultants define a personalized organic search strategy tailored to your industry and specific needs.
We implement custom strategies that include:
- Data-driven campaigns, based on precise analysis of your market and user behavior.
- Prioritized optimization recommendations, considering expected benefits, required investment, and timelines to deliver a rapid impact on search engines.
- SEO campaigns adapted for both local and international visibility, enabling you to reach your audience wherever they are.
Harnessing the Full Power of SEO
The Strategic Advantages of Organic SEO
The organic SEO consultants at Ebriweb conduct a thorough analysis of your market, website, and main competitors. This approach allows them to identify growth opportunities, address weaknesses, and activate the right levers to strengthen your visibility. We then design a custom, scalable, and high-performing SEO strategy aimed at sustainably improving your rankings and effectively standing out on search engines.
SEO is a cornerstone of any digital communication strategy. When leveraged effectively, it not only attracts qualified traffic but also enhances the credibility and profitability of your marketing efforts. Specifically, this lever contributes to:
- Improving your site’s ranking in search engine results pages (SERPs).
- Optimizing long-term performance, ensuring sustainable traffic growth.
- Increasing the quality of results, by attracting visitors genuinely interested in your products or services.
- Enhancing the effectiveness of SEA campaigns, creating strong synergies between organic SEO and paid advertising.
- Boosting your competitive advantage, by securing better visibility than your direct competitors.
Our Expertise in Maximizing Your Visibility on Google and Search Engines
The teams at our web SEO agency, Ebriweb, continuously monitor the evolution of search engine algorithms as well as new user browsing behaviors to offer your website the most effective and sustainable SEO strategy. This approach is based on comprehensive support, including:
- Market and target persona analysis: identifying the search intents detected by Google.
- Defining content expected by Google: based on the identified intents, to create relevant and attractive pages.
- Enriching each page of your site: to strengthen its added value and ranking.
- Anticipating changes in usage (voice search, AI, Search Generative Experience) and Google algorithm updates (crawl, loading speed, user experience), enabling proactive optimizations and continuous strategy adjustments.
- Covering all available visibility levers: local SEO, images, videos, featured snippets, People Also Ask, Google Discover, to maximize your presence on the SERP.
- Utilizing advanced tools and AI technologies: ensuring precise analyses and high-value recommendations.
- Transparent SEO performance tracking: through a dedicated client space — Ebriweb SEO — allowing you to monitor campaign progress and results in real time.
A Business-Driven Approach Focused on Your Objectives
The SEO consultants at Ebriweb manage your entire digital campaign using a results-oriented methodology. Whether you are launching a new website or redesigning an existing one, we adopt a truly business-centric approach. This strategy aligns every SEO action with your strategic priorities—lead generation, customer acquisition, online sales, or brand awareness—to ensure sustainable, measurable performance and long-term value for your business.
At Ebriweb, we customize every support measure to the specifics of your industry and the trends shaping your market. Our approach aims to anticipate key moments, boost your visibility, and ensure sustainable performance on search engines. Specifically, our actions include:
- High-quality link building to your strategic pages, strengthening your authority and improving your online reputation, especially ahead of key business moments (launches, events, promotions).
- Optimization and updating of internal linking, to streamline navigation, help Google better understand your site, and provide a superior user experience.
- Creation and publication of timely content ("hot content"), adding freshness to your site, capturing your audience’s attention, and quickly positioning you on emerging topics.
he SEO consultants at Ebriweb guide you from A to Z with a tailored strategy covering all optimization levers. Every action is designed to increase your site’s visibility, attract qualified traffic, and convert visitors into customers. Our services specifically focus on:
- Technical accessibility: ensuring optimal indexing of all your site pages by search engines.
- Analysis of your target audiences’ search intent: aligning your content with their actual needs.
- Deployment of a tailored link-building campaign: using high-quality links to enhance your site’s authority and accelerate positioning on strategic keywords.
- Integration of UX and CRO best practices: improving the user experience and maximizing commercial performance from the traffic generated.
The Essential Factors for a Successful SEO Campaign
Our SEO agency implements proven and high-performance techniques based on an in-depth analysis of both on-page optimizations (content, structure, tags) and off-page factors (popularity, backlinks, authority). This approach relies on continuous performance measurement, which is essential to adjust actions and maximize results over time. While SEO offers strong organic visibility potential, it does not provide—via Google Analytics—the same level of detail as paid channels such as Google Ads. This is why we have developed complementary solutions to refine tracking and analysis.
To address this limitation and provide our clients with a clear and detailed view of their SEO performance, our agency designed a proprietary platform: Ebriweb SEO. This exclusive tool enables us to aggregate all relevant data, understand the true drivers of performance, and identify priority optimization levers. As a result, organic search campaigns are managed based on reliable indicators, analyzed by our project managers to ensure strategic, data-driven, and measurable decisions.
With Ebriweb SEO, our search engine optimization specialists give you direct and transparent access to your website data. You benefit from a comprehensive tool that allows you to:
- Access your strategic data independently, consolidated within a single, secure platform.
- Benefit from full transparency, enabling a clear understanding of your campaign performance.
- Monitor your key KPIs in real time (traffic, rankings, conversions), as well as the progress of optimizations implemented by our SEO experts.
- Steer your digital actions with precision, thanks to a consolidated view that supports informed decision-making and the achievement of your business objectives.
Our SEO agency teams design high-performance action plans based on an in-depth analysis of available data. The first key step is the keyword audit, which consists of studying your market and competitors through the lens of Google search queries. We then select your strategic keywords, organized into major thematic clusters aligned with your products, services, and priority targets. These choices are based on several opportunity criteria, including:
- The ability to rank quickly in top positions when search volume is attractive and rankings can be achieved within a short timeframe.
- Strengthening underperforming products or services, particularly those stagnating beyond the 5th position, to accelerate their visibility.
- The potential profitability of specific products or services, assessed through an RFM analysis (Recency, Frequency, Monetary value), enabling us to focus SEO efforts on the most profitable levers.
Once the strategic keywords are identified, we deploy the next stages of our SEO support to build a comprehensive and sustainable strategy:
- Technical audit: analysis of technical elements that may hinder indexation or impact site performance (loading time, architecture, mobile-friendliness, etc.).
- Content audit: assessment of the relevance and quality of your editorial strategy for both search engines and users.
- Netlinking audit: evaluation of your inbound link profile and the authority score of your strategic content.
- Optimization prioritization: definition of a clear action plan based on expected impact and required resources.
- Performance source analysis: identification of the SEO levers most responsible for top rankings (1st, 2nd, or 3rd position on Google).
- Alignment with your business priorities: alignment of SEO optimizations with your key categories, strategic products, and most profitable targets.
- Growth driver identification: highlighting new opportunities for traffic and conversion.
- Continuous action plan adaptation: ongoing adjustment of priorities (acceleration, redirection, or slowdown) based on observed results and market evolution.
They entrusted us with their project
