What is a Web Analytics Agency?
A Web Analytics agency is a company specialized in collecting, analyzing, and interpreting digital data to help businesses understand user behavior across websites, mobile apps, and other digital channels. It uses advanced tracking, reporting, and data visualization tools to monitor visitor journeys, measure the performance of marketing campaigns, and identify friction points in the customer experience. The goal is to turn raw data into actionable insights to guide strategic and operational decisions.
Beyond data collection, a Web Analytics agency provides precise insights into performance drivers and growth opportunities, combining quantitative analysis (traffic, conversion rates, clicks, engagement) and qualitative analysis (user behavior, A/B testing, heatmaps). It also supports clients in setting up custom dashboards, relevant KPIs, and continuous improvement processes, maximizing digital ROI and optimizing user experience at every stage of the customer journey.
The Profitability of Your Digital Investments: A Strategic Challenge
Ebriweb’s Web Analytics agency has developed a proprietary solution providing a comprehensive and granular view of the performance of all your marketing activities—both online and offline—and their associated costs. By combining data visualization with web analytics, you gain an accurate measurement of ROI and the net results generated by each marketing action. This approach not only enables continuous optimization of your campaigns, but also helps identify growth levers in the short and medium term and build strategic business plans with budget allocations and three-year projections, fully aligned with your development objectives.
In a digital environment where data collection and exploitation are increasingly complex, we help you structure and leverage your information optimally. Our expertise allows you to turn data into strategic decisions, maximize the impact of your digital investments, and ensure measurable and sustainable growth for your business.
Master Your Digital Strategy Through Data and Advanced Technologies
The Keys to a Successful Digital Strategy
Web analytics represents a major strategic challenge for companies, yet it remains complex in terms of solution deployment, configuration, data analysis, and maintenance. It requires not only time and specialized skills, but also mastery of numerous tools and technologies to ensure the reliability and completeness of collected information. A structured and professional approach enables companies to turn this data into actionable insights, supporting informed decision-making and the continuous optimization of digital performance.
Our expertise includes:
- A team of experienced professionals with over 5 years of practice, distributed across multiple agencies worldwide, providing a global and consistent support.
- Creation of functional tagging plans, ensuring the collection of the right data from your websites and applications.
- Advanced mastery of web analytics tools (Google Analytics, AT Internet, Adobe Analytics…) and TMS solutions (Google Tag Manager, Commander Act, Adobe DTM).
- Deep knowledge of industries and markets, allowing tools to be configured according to sector-specific requirements (seasonality, multiple physical and digital touchpoints) to guarantee comprehensive data.
- Expertise in data visualization tools such as Tableau, Data Studio, and Qlik to deliver clear and actionable reports.
- A unified view of the customer and their lifetime value (LTV) to guide marketing and business decisions.
- Development of our proprietary data visualization solution, offering centralized, tailored tracking of your marketing performance.
Leverage a Customer Data Platform (CDP) to Centralize and Analyze Large Volumes of Data
When your company collects a large volume of data from multiple sources, it becomes essential to centralize it within a Customer Data Platform (CDP). This solution enables you to store, organize, and efficiently manage vast amounts of customer data coming from your CRM (points of sale, purchase history), your web analytics (websites and mobile applications), your call center, or your customer support services. A CDP provides a unified and consolidated customer view, making it easier to analyze behaviors and gain a deep understanding of customer needs. It transforms raw data into actionable customer intelligence, guiding your strategic and marketing decisions.
Beyond data centralization, a CDP allows you to activate and optimize your marketing campaigns across multiple channels. It shares audiences and insights with activation platforms such as a Data Management Platform (DMP) to manage media campaign exposure levels. It also enables hyper-personalization of customer interactions—across emails, web pages, and mobile applications—and allows you to target acquisition and retention actions with greater precision, relevance, and performance.
Our Digital Expertise and Know-How
Using our proprietary data visualization tool, we consolidate and analyze all data from your marketing initiatives, whether digital or traditional. This approach provides a comprehensive and precise view of your performance, helps identify optimization levers, and allows you to track your prospects’ journey across every touchpoint, regardless of the channel used.
Our experts support you in:
- Collecting real-time and historical data with fine granularity, and tracking cross-device visitor journeys (mobile, desktop, tablet) to understand how prospects interact with your content as they switch devices.
- Measuring the impact of offline campaigns, such as TV, radio, or print, and calculating the incremental traffic generated by drive-to-store campaigns, using market-leading solutions and benchmarks.
- Monitoring and analyzing direct interactions, such as incoming calls via call tracking solutions, as well as traffic generated through SMS or other non-digital marketing initiatives, to obtain a complete view of your performance sources.
Through Web Analytics, our expertise enables the transformation of all your data into tangible performance levers. We do more than analyze your existing setups—we also identify new opportunities to optimize your campaigns and achieve your business objectives. Our web analytics consultants and CRM activation experts work closely with your teams to extract the maximum value from your customer and prospect data.
Our experts support you in:
- Reconciling conversion data from your site’s tagging plan with information recorded in your internal systems (CRM, ERP, or others) to eliminate discrepancies and ensure a complete and reliable view of performance.
- Leveraging your data for relationship marketing actions via marketing automation solutions, using fine segmentation of your PRM (Prospect Relationship Management) and CRM (Customer Relationship Management) databases, as well as considering prospect maturity (MQL vs SQL). This approach enables sales growth, increases customer value, reactivates inactive prospects, and identifies the most effective journeys for each client type.
- Personalizing your marketing content and campaigns (website, emails, ads) based on behavioral and transactional data to improve the user experience, strengthen customer loyalty, and maximize Customer Lifetime Value (CLTV).
The reliability of collected data is crucial for any high-performing digital strategy. Incomplete, inaccurate, or outdated information can compromise the relevance of analyses and marketing decisions. The web analytics consultants at our agency help businesses achieve a clear and comprehensive view of their performance, identifying precisely the sources of results and enabling targeted optimizations.
Our experts assist you in:
- Deploying or auditing web analytics solutions (Google Analytics 4, Adobe Analytics, Piano Analytics, Piwik Pro, Matomo…) to track and deeply understand the sources of performance, from traffic to conversions.
- Implementing Tag Management System (TMS) solutions such as Google Tag Manager, Commander Act, or Adobe DTM, to efficiently manage and deploy tags on your sites and applications, simplifying the execution of tagging plans and conversion points without additional development costs.
- Centralizing and processing multi-channel marketing data, whether from digital or offline sources (points of sale, call centers, TV campaigns…), integrating it into our proprietary reporting tool. This system accounts for all marketing investment costs, facilitates attribution model analysis, and provides a complete view of ROI.
- Leveraging large audiences via Google Analytics 360, which enables the analysis of massive, unsampled datasets, with advanced machine learning capabilities for real-time insights and more strategic recommendations.
With Web Analytics, it is possible to measure the real contribution of each marketing lever to your site or application’s strategic objectives. This analysis allows you to focus your efforts on the most profitable investments and make informed budgetary decisions. Our agency consultants possess the expertise to leverage these data granularly and strategically, optimizing the overall performance of your digital initiatives.
Our experts support you in:
- Identifying conversion paths and analyzing transformation data to accurately determine which levers generate the most significant results.
- Defining and challenging attribution models to understand variations induced by different scenarios, while considering the specific context of your market and campaigns. We combine algorithmic approaches with human oversight to produce reliable models aligned with the reality of customer journeys.
- Exploiting large-scale, granular data for optimal management: when volumes are very high, some tools sample data, which can introduce biases. Our experts know how to circumvent these limitations to ensure precise analyses and actionable recommendations.
The UX and CRO consultants at our agency implement a continuous improvement approach based on UX Analytics, turning data into actionable insights to enhance the performance of your websites and applications. This methodology allows you to better understand user behavior, address friction points, and validate design and usability hypotheses in order to increase your conversion rate.
Our experts support you in:
- Analyzing and interpreting user behavior to identify conversion barriers and opportunities, and implementing targeted actions to enhance the overall user experience.
- Optimizing conversion rates through a structured CRO methodology, including A/B testing, multivariate testing, and user testing to validate every change and maximize impact.
- Prioritizing actions based on the benefit/investment ratio, aligned with your business and marketing objectives.
- Identifying future growth levers by spotting optimization opportunities and high-potential features for your users.
- Measuring and continuously adjusting performance, thanks to a feedback loop integrated into your UX and CRO strategy.
They entrusted us with their project
